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Summer 2024 Vision Board!!

Summer Wardrobe Goal - Effortless Chic and Comfort   Hey Everyone!! I thought I would start this week's blog with a SNEAK PEAK.  Goodbye, Coats Hello Neutrals!!! This summer I wanted to bring out a collection that could be versatile for weather at home and abroad!! I think the following pieces will be summer 2024 essentials.  I know you all have been LOVING our high-waisted leggings sooo... I've been playing around with new colours and jackets and if I'm honest I'm obsessed, especially with the mauve and peach!! but please let me know your opinions and favourites in the comments Lots of love, Athena x ✨

The ByAthena Debrief


Hey Friends!! I get so many questions about how I run my business on my own and how I got started so I thought I would start this wee blog to talk you through my journey so far, daily tasks and the struggles that come with being a young entrepreneur.

I'm Athena the founder of ByAthena Boutique, a women's online boutique that I started from the ground up at the ripe age of 22.

Picture this: a 22-year-old with a love for her part-time retail job, determination and VERY little money! Has a dream of starting her own online boutique. It has been a rollercoaster of challenges and triumphs, I want to share my journey because even though it's been hard it is also so exciting and being able to tell someone I have a small business is something I'm incredibly proud of!

In this blog, consider me your personal guide through the intricate world of business decisions, trend-setting style curation, and the day-to-day grind of managing an online boutique. Get ready for insights into the strategies that work for me, the hurdles I've faced, and the insider secrets I wish I had known from day one.

So, whether you've dreamt of owning your own business or you're just a bit nosy (like me!), stay tuned for all things ByAthena. It's going to be a full debrief, and I can't wait to spill the tea.

Stay fabulous, Athena x ✨

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